Campaign film
The world in motion.
A celestial summer
A woven Bangle Clutch rests within an ornate circular frame as suns and celestial discs move around it.
A world of wonders
A fringed Layal Mini Duo moving beneath a crescent moon among blue and gold celestial forms.
A place of its own
A dark Lotus Clutch framed by a pointed arch, illustrated branches and a moving bird.
A language of her own
A patterned handbag moving across a rotating gold and blue celestial instrument on a red ground.
Some signs are carried
A woven Mini Shopper moving above a blue and gold zodiac disc on a textured golden ground.
The best discoveries
An illustrated white bird carrying a patterned Mini Shopper above blue waves and green reeds.
Carrying a world.
01 / 03
Reference context
The supplied campaign captions name Al-Sufi’s Book of Fixed Stars, Al-Qazwini’s Wonders of Creation and a thirteenth-century zodiac folio as visual references.
Project notes & details
The visual world
A journey
through wonder.
A handbag becomes part of a larger story.
Painted birds, golden moons and celestial instruments create a world around each piece. The campaign moves between fashion portraiture, collage and short animated scenes, with the handbag held at the centre of the image.
Blue, red and gold connect the individual compositions. Archival textures and illustrated details carry through from the still images to motion, where a bird takes flight, a zodiac disc turns or the sky moves from day to night.
Explore the seven filmsCampaign film / 00:10
Those who know
the sky, know
the way home.
A bird crosses the sky above a sea of swimming fish. Sunlight turns to moonlight as the campaign’s celestial world unfolds.
Freelance work / Surah Fayed for OKHTEINThe world in motion.
Celestial navigation, illustrated creatures and moving product stories. Play each film with its supplied sound.
Carrying a world.
The Mini Duo, Lotus Clutch and Bangle Clutch enter richly coloured compositions. Select an image to explore all five campaign stills in full.