Selected experience
Independent PracticeCreative Director2023 — Present
Identity systems, visual territories, campaigns and brand worlds for fashion, jewellery, beauty and culture. From the first insight to creative presentation and delivery.
OKHTEINCampaign Imagery & MotionFreelance
Freelance creative work exploring celestial and archival visual worlds across campaign stills and short films.Explore the freelance project
RovylaCreative Director & Brand World Builder2026 — Present
Developing the brand world for a jewellery and accessories house, including identity direction, visual language, packaging direction and launch aesthetic.
Azza Fahmy JewelleryCreative Consultant & Design Researcher · Cairo2025
Cultural and archival research into collection narrative, motifs and art direction. Visual reference frameworks and a brand strategy and art direction document for executive review.Explore the Azza Fahmy work
Fayendra JewelleryActing Creative Director · Dubai2024
Brand identity refresh, campaign art direction and creative leadership. Directed five seasonal campaigns and built and led a creative team of five.Explore the films & collection storytelling
Harebridge Middle EastDesign Manager · Regional2022 — 2023
Brand, visual identity and editorial design across regional projects, coordinating creative deliverables from brief to final production.